For 13 years, Superbrands Indonesia has focused its effort to elevating brands. Superbrands Indonesia has held countless seminars and media release and/or publications with the goal of educating brands in achieving brand excellence through collaborative enterprise, creative marketing, and building superior products.
However, the world of global commerce and consumption has changed over the years. As the rise of technology, relationship between brands and consumers is no longer limited to a passive, one-way communication. Not only can the consumers communicate with the brands directly, they also have more accessible information at their disposal.
With consumers being more active and dynamic, Superbrands Indonesia saw the need to branch its focus to not just the brands, but also the consumers. Having a more consumer-focused mindset can help brands increase their value and competitive edge in Today’s global market.
With this new mindset, Superbrands Indonesia plans to create more programs that are more relevant to today’s commercial needs. Other than Superbrands Indonesia annual events like Gala Award event, and media release, in 2017 Superbrands Indonesia will also hold new programs as follow:
1. Superbrands Reborn
Superbrands Indonesia will publicly relaunch itself with the new perspective in the world of global commerce and consumption
2. Personalized brand and marketing assessment
Superbrands Indonesia will do an intensive and thorough assessment of brands to evaluate their unique value proposition and product-market fit, as well as providing a personalized recommendation on how brands can improve their value in today’s global market
3. Digital media campaign #KonsumenPintar
a series of super exciting digital media activity to educate consumers of a smarter way to pick the best quality and most trusted brands
4. SmartFestival
a grand event where all actors in global commerce and consumption, from brands, consumers, and even key opinion leaders from the entertainment industry, can gather and share their insights on Today’s global market